Marketing

Caring Media provides invaluable marketing skills in many product and service categories. With appropriate research we assist your company in identifying the right market to position your business. We understand the vital importance of knowing competitors and consumers well to maximise marketing investment.

Our company has expertise in marketing and advertising for the healthcare industry. To communicate effectively to the wide range of specialised individuals in this industry a comprehensive knowledge of human biology, physiology, and anatomy are required. Caring Media is not only competent in these areas, but also other disciplines such as pharmacology, psychology, cardiology, gerontology and physiotherapy.

   Branding

Understanding 'brand power', and current strategies to enhance and retain brand equity, are critical in todays highly competitive globalised market. With appropriate research and experience, Caring Media can illict a clear brand personality of your company, product or service. This not only ensures retainment of your brand identity for future campaigns, it assists in actively sustaining and building brand equity.

   Integrated Marketing Communications

Using the right tools in your marketing mix is one of the most efficient and effective strategies possible in marketing. Caring Media can decide the best choice of IMC strategies necessary to meet your marketing objectives. Whether it is sponsorship, advertising, sales promotion, public relations, and direct marketing, we can demonstrate the most effective mix to meet your budget.

    Direct Marketing  /  Loyalty Programs

   DIRECT MARKETING: The science of direct marketing is now a vast body of knowledge proving indispensible in a marketing strategy of any size.

Whether in a B-2-B or B-2-C environment, Caring Media understands the importance of implementing a direct marketing strategy to compliment your marketing mix and create greater opportunities for your brand.

   LOYALTY PROGRAMS: Highly competitive market environments demand effective loyalty programs to enhance brand loyalty. Caring Media can find the strategy you need to retain and build brand loyalty. Whether it FMCG's, services or B-2-B, we can develop short or long term programs that will effectively differentiate you from your competitors.

   Advertising

Choosing the right creative strategy and advertising medium for your marketing campaign is imperative in the clutter of today's competitive market. Caring Media can provide exciting creative direction for all types of media. From newspapers and magazines to radio, television and outdoor, Caring Media can produce the best art direction and copywriting to reach your target market.

    Media Planning

Finding the most effective medium to reach your target audience within a budget requires detailed knowledge of all the possibilities.

We have access to current ratings and readerships that target your market demographic and predict the success of your campaign. Caring Media works directly with media houses and radio networks to provide the best price for your marketing investment.

   Web Development  /  Multimedia

Now an integral part of the marketing mix, the Internet has become a successful part of Caring Media's work. Providing total online solutions for major clients can encompass a strategy to compliment existing media. Many web businesses offer no advice on drawing traffic to their online investment.

Caring Media not only provides cost effective design, development and web hosting, we consult on the best arrangement for your metadata and how to drive traffic to your site. Other online services Caring Media can implement are bulk address emailing, weekly and monthly magazine pdf's, CD-Rom production, and DVD authoring for data storage/multimedia.